Welcome to CVM Stories Season 3! In our second episode, we are joined by Mantas Ratomskis.

Mantas reveals his strategies for growing revenue and retention in mobile apps. From managing critical user lifecycle stages from the first 24 hours to sharing tricks to increase retention – listen to hear this and more!

*Episode Highlights*

• [00:04:45] The importance of the first 24 hours in user retention.
• [00:14:40] The need for continuous engagement to prevent users from becoming inactive.
• [00:16:23] Early user drop-off is a huge challenge.
• [00:18:13] Defining and measuring 'active' users is crucial.
• [00:19:37] Adjusting user engagement strategies based on detailed segment data.
• [00:25:22] Effective CRM strategies can significantly improve retention.
• [00:26:16] The risk that high engagement reduces lifetime value in certain models.
• [00:31:09] The crucial role of customer lifecycle management in digital subscriptions.

*About our guest*

Mantas Ratomskis is an expert and educator in product marketing and CRM. He has a proven track record in driving customer growth, building high-performing teams, and optimizing customer engagement in mobile apps and subscription businesses.

*Contact Us*

Listen to CVM Stories wherever you want:
• Website: https://www.exacaster.com/cvmstories/
• LinkedIn: https://www.linkedin.com/company/exacaster/
• Instagram: https://www.instagram.com/cvm.stories
• TikTok: https://www.tiktok.com/@cvm_stories

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