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WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country.
With more than 1 billion users from all walks of life, WeChat is a valuable marketing tool whether your business is B2C or B2B.
But WeChat is so different from any other platform that it can be intimidating for marketers to start using it.
Don't be afraid: this video gives you three tips for using WeChat for business.
First of all, use WeChat for lead generation.
WeChat's voucher sharing feature is great for lead generation.
Vouchers can be shared when users scan the QR code and select 'share with friends'.
The shared voucher is then available to all the user's friends when they visit their WeChat Wallet.
This is really good news for businesses because it means that even if the person who initially shares your voucher is not part of your target group, you can still reach your target group if their friends are.
Second, use WeChat for customer relationship management.
WeChat stores conversations between users and business accounts.
This allows smart companies to learn more about their customers and use this information to provide a better customer experience.
For example, if someone tells a courier company that they want to send a package to Britain, the company will know to send the user customized offers the next time they have a special offer for Britain – instead of sending something irrelevant, such as offers. for the US.
And finally, use WeChat for content marketing.
WeChat is a place where people go to consume content.
Users can find content in their WeChat Moments feed, on official accounts they follow, and they can search for content themselves by searching within WeChat.
Official accounts can actually push content to their followers.
However, make sure you use this feature wisely because if you push content that isn't relevant to your users, they will be less likely to interact with you the next time you post.
To avoid this scenario, you need to segment your followers and create customized content for each group.
Do you have questions about the business use of WeChat? Let us know in the comments below or contact us at [email protected]
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