John Spens (ThoughtWorks) highlights the key risks of applying traditional BI approaches to Big Data/Analytics projects (focusing on data rather than business value, large upfront investments in technology and using traditional techniques) and shows how these risks are limited or avoided through a business values-based approach, a highly collaborative, evolutionary working model and the use of new technologies and practices.

John Spens leads ThoughWorks' Analytics Practice, where he brings more than twenty years of experience in delivering custom software and business intelligence solutions.

ThoughtWorks: http://www.thoughtworks.com

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