![[500Distro] Retention and cohort analysis with Bei Lu](https://ytimg.googleusercontent.com/vi/VvYV0V-kxr0/0.jpg)
[500Distro] Retention and cohort analysis with Bei Lu
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Bei Lu, Director of Analytics at Smule, talks about
– What is cohort analysis, how do you do it, why?: to understand user retention by cohort, estimate LTV, identify opportunities for marketing, product or UX improvement,
– (1) Define the right KPI to monitor (2) Track and collect user-level data (3) Generate actionable insights from analytics (4) Test your way to optimization
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