With over 6 million mobile apps available in the major app stores, getting your app noticed is one of the toughest challenges today. That’s why it’s so important to understand app store optimization (ASO).

App Store Optimization (ASO), also known as App Store Marketing or Mobile App SEO, is a term used to describe the process of optimizing an app for the app store.

ASO is primarily focused on increasing the visibility of your apps within a search engine for app stores such as Google Play or Apple Store. Other objectives, such as visitors to your web app and downloads, can be helped by increasing impressions.

In this video we explain what full App Store optimization is.

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