The session will chase the hype and give you insight into what predictive analytics really is, how it can make a difference to your organization and how you can get started.

Organizations generally have a lot of data, often of many different types and stored in different places, making it difficult to use it effectively. As customer channels grow, so does the amount of data you collect, making it even harder to know what has value and how to use it. Better understanding your data, beyond a single view of your customers, often leads to a breakthrough in customer insight, which in turn can lead to lower churn, higher lifetime value, more effective cross- and up-selling and, ultimately, lower costs and higher profits. But how can you get there?

There's a lot of talk right now about predictive analytics and how it can help organizations, but it can be difficult to know what's possible and how to get started. This webinar will give you a quick guide to predictive analytics and show you how you can benefit from it.

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