A comprehensive plan – with objectives, initiatives and budgets – is reassuring. But starting with a plan is a terrible way to develop strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world's leading thinkers on strategy, says developing a strategy means going outside an organization's comfort zone and escaping the usual pitfalls of strategic planning.

00:00 Most strategic planning has nothing to do with strategy.
01:00 So what is a strategy?
02:08 Why do leaders focus so much on planning?
04:05 Let's look at a real-world example of strategy beating planning.
06:33 How do I avoid the /"planning trap/"?

For more from Roger Martin on this topic, read /"A New Way to Think: Your Guide to Superior Management Effectiveness/": https://www.amazon.com/New-Way-Think-Management-Effectiveness-ebook/ dp/B09KHKWB7B

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