Snapchat Marketing Strategy | MBA at Anvish

Snapchat is a social media platform launched in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown. It became popular for its unique and ephemeral approach to messaging and photo sharing. Here are some key points about Snapchat:

1. **Disappearing Messages**: One of Snapchat's defining features is its ability to send photos and videos that disappear after being viewed by the recipient. This ephemeral nature sets it apart from other social media platforms.

2. **Stories**: Snapchat has introduced /"Stories/", a feature that lets users share a compilation of photos and videos that disappear after 24 hours. Stories became a popular way for users to share their daily experiences with friends and followers.

3. **Augmented Reality (AR) Filters and Lenses**: Snapchat pioneered AR filters and lenses, allowing users to add fun and interactive elements to their photos and videos. These filters and lenses are a big hit among users.

4. **Discovery Section**: Snapchat's /"Discover/" section provides a curated feed of content from various media outlets, publishers, and content creators. It offers publishers a platform to present stories, videos and articles to a wide audience.

5. **Snap Map**: Snap Map, introduced later in the platform's evolution, lets users share their location with friends on a map. It also allows users to view stories from specific locations or events around the world.

6. **Messages and Chat**: In addition to disappearing messages, Snapchat offers traditional text messaging and video calling features.

7. **Privacy and Security**: Snapchat emphasizes user privacy by allowing users to control who can see their content and messages. However, it is important to note that screenshots can still be taken.

8. **Discoverability and User Growth**: Snapchat uses QR-like codes called /"Snapcodes/" to facilitate user discovery and quickly adding friends.

9. **Youth-oriented user base**: Snapchat's core user base has traditionally been teens and young adults, making it an attractive platform for brands looking to target this demographic.

10. **Revenue Generation**: Snapchat's revenue model includes advertising through various ad formats, sponsored content, and partnerships with brands and influencers.

11. **Evolution and Competition**: Over time, Snapchat faced competition from other social media platforms, especially Instagram, which introduced similar features like Stories.

12. **Company Name Change**: In 2021, Snapchat's parent company Snap Inc. changed its name to Snap to reflect its growing focus on augmented reality and other ventures beyond the Snapchat app.

Snapchat's success and continued relevance depend on Snapchat's ability to adapt to changing user preferences, technological advancements and competition in the social media landscape.

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