An estimated 16 million people in Britain experience a disability. Yet people with disabilities are often left out of marketing, whether in representation or digital accessibility features.

But there's a lot marketers can do to ensure everyone can fully engage with their work. Dr. Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from including people with lived experiences and expertise on your team to keeping a checklist to ensure ensure no caption, alt tag, or voiceover appears. overlooked.

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For more help making your marketing more accessible, check out Google's All Inclusive Marketing Toolkit: all-in.withgoogle.com.

Chapters:
00:00 Intro: Why make your marketing more accessible?
00:37 Step 1: Plan ahead
01:09 Step 2: Keep a checklist for the essentials
03:24 Step 3: Gather feedback before and after launch
04:04 Outro: View Google all-in.withgoogle.com

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