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Transcript and lecture slides here: https://www.ycombinator.com/library/6j-how-to-set-kpis-and-goals-sus-2019
This talk is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/
Timestamps
00:00 What is a Key Performance Indicator (KPI)?
00:39 Why are KPIs important?
1:33 What are the right KPIs to set?
1:46 Setting your primary metric
2:22 What are the characteristics of a good primary metric?
5:32 The two best primary metrics
6:50 When should you consider active users as a benchmark?
9:20 KPIs for bio and hardtech companies
11:15 Secondary stats
12:56 The best KPI for an unlaunched company
13:55 Metrics-based goal setting
15:20 How fast should I grow?
17:15 What does success look like to you?
17:40 Guidelines for defining a goal
19:45 How do you choose a goal?
20:44 Monitor progress
21:18 Leveraging your primary goal
22:27 Using Startup School's weekly update
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