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If your audience hangs out on Facebook, it's a good idea to spend some time there connecting and connecting before asking for a sale. It is a known fact that organic reach on Facebook has decreased significantly. It's frustrating and annoying. But there are some actions you can take to increase your visibility and thus increase engagement. I invited Amy Porterfield to join me on Adventures in Visibility to share tips that work and won't cost you a dime.
Amy and I discuss:
– How to increase your visibility on Facebook (without investing in ads)
– What works NOW to drive engagement with your content
– The characteristics of an action-worthy post
– Recent Facebook news: clickbaiting and the end of like-gating
Click through to the blog post for the show notes including video, audio and transcript:
http://goo.gl/I0SwMz
Timestamps:
0:05 Exploring Facebook with Amy Portefield
0:35 Adventures in Visibility now available as a podcast
1:11 If you do business on the Internet, your customers are on Facebook
1:36 Introducing Facebook professional Amy Porterfield
2:58 How this Hangout came about
3:32 Shout out to Mia Voss and Leila Martin
3:58 Organic reach on Facebook is declining
4:06 6% of the content you post on Facebook is seen in the news feed
4:48 What should we do BEFORE we pay for ads?
5:06 What does engagement mean in Facebook terms
5:18 Click Like, comment, share or click on a link in your message
5:47 Is there a hierarchy of involvement?
6:18 You really want commentary
6:32 Sharing is the highest form of flattery, according to Guy Kawasaki
6:53 How do we get people to respond?
7:03 Create actionable messages
7:43 After you have 500 fans, focus on engagement
8:45 You have to know your audience
9:15 What is an /"action worthy/" message
11:58 We all want to connect on a personal level, even on a business page
12:42 The more engagement you get, the more people will see your content
12.57 Add more human connection to your daily Facebook posts
14:13 Profile vs. page engagement
2:53 PM Post on both
15:23 Mix personal and business on both
15:51 Denise shares experiences with getting engagement with Page via email
17:53 Try Amy's tip and let us know how it works for you
18:33 What is like-gating and why is it no longer available?
19:29 Facebook wants to boost the quality of the social network
20:01 A like is less valuable than an email address
20:28 Focus on leads instead of likes
21:40 Comment from Melita
22:03 Shoutout to Lisa Hovnanian
22:34 What is clickbait?
24:00 Don't directly entice people to click or like (don't say: click here)
25:09 Question from Laura Williams – how do you find people in your niche?
25:28 Amy recommends Graph Search
26:27 Shoutout to Jon Loomer for his great article on using Graph Search
28:49 Question from Phyllis Khare
29:44 Shoutout to Shannon Hernandez
30:01 Another way to get comments and likes…
31:07 What is the best content to advertise?
31:27 Use ads to turn Facebook users into leads
32:49 What is Amy's most memorable adventure?
33:12 Amy's greatest adventure began the day she left her job at Tony Robbins
34:20 Where to find Amy Porterfield
34:50 Amy is convinced that Google Hangouts is worth it!
Amy Porterfield is co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast Online Marketing Made Easy. Amy has worked with mega-brands such as Harley-Davidson Motorcycles and Peak Performance Coach Tony Robbins, where she oversaw his content development team for six years and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to use social media to gain exposure, attract quality leads, and convert their fans and followers into loyal customers.
Connect with Amy:
http://www.AmyPorterfield.com.
https://www.facebook.com/AmyPorterfield
https://twitter.com/AmyPorterfield
View previous adventures in visibility here: http://denisewakeman.com/hoa
Would you rather listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com
If you would like to join the email list to be notified of future Adventure Hangouts and when video replays and show notes are posted, please visit http://AdventuresInVisibility.com
#AiV #HOA #denisewakeman #AmyPorterfield #Facebook #AdventuresInVisibility #visibilitytip #FacebookMarketing #engagement
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