/"After-Sales Support/" refers to the services and assistance provided to customers after they have made a purchase. This crucial stage of the customer journey includes addressing customer concerns, providing technical assistance, offering warranties and maintenance agreements, handling returns and exchanges, and delivering exceptional customer service. Effective after-sales support is essential for driving customer satisfaction, loyalty and retention. It builds trust by demonstrating a commitment to solving problems and providing ongoing support. Furthermore, the after-sales support generates valuable feedback for product improvement and innovation. By prioritizing after-sales support, companies can differentiate themselves in the competitive marketplace and build long-lasting relationships with their customers.

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