Add a comment /"Amazon Keyword Research/" to help us rank this video! Amazon Keyword Research Masterclass by Steven Pope, founder of My Amazon Guy.

Visit the search performance report: https://sellercentral.amazon.com/brand-analytics/dashboard

00:00 Amazon Keyword Research Masterclass
00:43 Get 50% discount on Helium 10
01:12 Keyword tracking tool
01:47 Search volume history
02:25 One of the keys to the success of Steven Pope's Amazon listing
03:20 How ranks fare over time
04:41 One reason why search volume is declining
05:19 A deep dive into keyword research
05:42 Helium 10: Cerebro
06:08 The golden keyword ratio of 1:2
06:34 Traffic or conversion problem
07:53 Product title is the most important element in SEO
08:07 The second most important element in SEO, the main image
09:59 The third most important thing is the search terms at the back
11:51 The bullet points
12:19 The Brand Story is the latest module that you can add to PDP
12:51 The A+ Content module
13:08 Alt text can fill 100 CHARACTERS
13:56 Texts are for robots, images are for consumers
14:43 The A+ product grid
15:28 The brand store and social messages
16:57 How do we know where to start our research?
19:36 The search performance report
21:40 Can I download the search performance report?
21:53 Can I understand this down to the ASIN level
23:00 The ICAP marketing funnel
26:24 The main keyword list
26:51 Helium 10: Magnet
29:31 Proof that search terms can have 250 bytes and no characters
33:55 Magnet keyword analysis tool
35:04 The query performance tornado
35:48 If you have a pyramid or tornado, you have a traffic or conversion problem
36:21 Helium 10: Spelling error tool
38:36 Helium 10: My List – Keywords
39:43 The competitive report
50:11 Checkout MAG SEO playlist
50:30 Keyword product research

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Do you want to increase your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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Playlist for beginners: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

Coaching on request (same day appointments available): https://myamazonguy.com/book-a-coaching-call/

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