In this interview, we discuss the intricacies of Google's UAC strategies for iOS apps following Apple's introduction of App Tracking Transparency (ATT).

We're joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will detail Google's initial response to ATT and talk about modeled conversions.

We'll also expose the challenges and limitations Google faces with iOS ad inventory, specifically the inability to request ATT in browsers and the significant improvements it's made, including web-to-app tracking.

You will discover:

– Effective tips for iOS campaigns with Google UAC
– The impact of the YouTube app implementing ATT
– Address tracking restrictions on iOS

Learn more:
https://www.linkedin.com/in/ashleym-black/
https://www.candidconsultinggroup.com

App audits:
https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318
https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share

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http://www.appmasters.com/

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