Anker Innovations recently opened its first flagship store at City Centre Mirdif in Dubai, UAE. Envisioned as a space that caters to the dynamic needs of the UAE’s diverse demographic, the flagship store will feature all of Anker’s products, along with their sub-brand eufy.

The experiential store will serve as a destination hub showcasing Anker Innovations’ latest offerings across its brands, including Anker Charging, eufy Smart Home, Soundcore Audio, Anker Work and Nebula projectors. These products are part of the connected living experience Anker aims to provide its users. They are powered by artificial intelligence (AI) and connected via the Internet of Things (IoT) that can be controlled anywhere, anytime via the eufy app available on all smartphones.

The Middle East smart home market is expected to grow at a compound annual growth rate of around 24% during the forecast period, i.e. 2021-26. The growth of the market is driven by the rapidly increasing concerns over home security, intertwined with rising customer awareness about various benefits of smart home devices such as remote monitoring, enhanced safety, energy management and efficiency, video analytics and motion detection, customization, etc.

Among all the countries, the UAE is expected to dominate the market with the largest share in the coming years. This is mainly due to the rapidly improving living standards of the population and the increasing adoption of smart home solutions for greater convenience in line with a luxurious lifestyle.

Anker has created sub-brands for each function of the smart home to make it easier for users to choose the right products for them depending on their needs.

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