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We have been talking about clarity in our medical communications for some time. However, with the sudden increase in the need for digital communication, there has never been a better time to make the conversation a reality. Moderated by Jason Gardner and Orla Weir, of McCann Health Medical Communications, and Katy Demery of Novartis Pharma AG, this webinar will highlight some of the risks of misleading communications, and how we should look for opportunities to improve clarity in all clinical development materials through effective written communication. and data visualization. And we answer questions from the audience.
It should be of interest to anyone working in or around MedComms.
Recorded on October 7, 2020 as a MedComms Networking webinar. Produced by NetworkPharma.tv
Katy's LinkedIn page can be found at https://www.linkedin.com/in/katy-demery-8810481/
Jason's LinkedIn page is at https://www.linkedin.com/in/jason-gardner-3ab6658/
Orla's LinkedIn page is at https://www.linkedin.com/in/orlaweir/
Visit the McCann Health Medical Communications website at http://www.mccannhealth.com/medical-communications-agencies/
Visit the Novartis Pharma AG website at https://www.novartis.com
Some references:
Explanatory charts: Cole Nussbaumer Knaflic – /"Storytelling with data/"
See http://www.storytellingwithdata.com/books
Exploratory Charts: Nathan Yau – /"Visualize this/"
A practical guide to visualization and how to access real-world data
See http://book.flowingdata.com/
Quantitative Science: /"Effective Visual Communication for the Quantitative Scientist/"
Have a clear purpose, show the data clearly and make the message clear
See https://ascpt.onlinelibrary.wiley.com/doi/10.1002/psp4.12455
Data visualization: David McCandless – /"Information is beautiful/"
Using data to tell stories, make connections and have an impact
See https://informationisbeautiful.net/books/
Clarity and accuracy in data presentation: Edward Tufte – /"Beautiful Evidence/"
If you notice the graph first and not the data, then you have failed
See https://www.amazon.co.uk/Beautiful-Evidence-Edward-R-Tufte/dp/0961392177
We are building a library of free webcasts and other video content for the global MedComms community and others at http://www.networkpharma.tv and we welcome your suggestions for new content.
[For the avoidance of doubt, this video is intended to be freely accessible to everyone. Feel free to share and use as you wish. Greetings Peter Llewellyn, Director of NetworkPharma Ltd and Founder of the MedComms Networking Community Activity at http://www.medcommsnetworking.com]
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