1. Define objectives:

Clear campaign goals (e.g. brand awareness, lead generation, sales).

Key Performance Indicators (KPIs) to measure success.

Budget allocation and constraints.

2. Audience research:

Target demographic (age, gender, location, interests).

Audience behavior and preferences.

Competitive analysis.

3. Messages and Creative:

Clear, attractive advertising text tailored to the campaign goals.

High-quality images or video content.

Consistent branding (logo, colors, fonts).

Effectiveness and clarity of call-to-action (CTA).

4. Platforms and channels:

Selection of advertising platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Platform-specific ad formats and requirements.

Ad placement strategy (e.g. desktop, mobile, social media).

5. Budget and bids:

Total campaign budget.

Daily or term budget settings.

Bidding strategy (manual versus automatic bidding).

6. Landing pages and conversion tracking:

Relevant and optimized landing page (consistent with advertising content).

Functional tracking mechanisms (conversion pixels, UTM parameters).

Correct design of analysis tools (Google Analytics, Facebook Pixel).

7. Testing and Optimization:

A/B testing of different advertising variants.

Review of ad performance metrics (CTR, CPC, CPM).

Plan for continuous optimization based on performance data.

8. Monitoring and reporting:

Real-time campaign performance monitoring setting.

Regular reporting intervals (daily, weekly).

Process for making adjustments based on data.
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