Best practices for mobile marketing campaigns

Best practices for mobile marketing campaigns

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Best practices for mobile marketing campaigns
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The results of a global end-user survey show how companies, brands and mobile operators can use mobile phones to ensure continuous customer contact and interaction.
It identifies four best practices that companies must integrate into all customer interactions. It also highlights the critical importance of text messaging, a form of ubiquitous, instant and personal communication that allows companies to get closer to consumers than any other channel.

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