Beyond Clicks: Improving usability through eye-tracking
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By incorporating eye tracking into hashtag#UX research, design teams can gain deeper insights into user behavior by observing interactions and attention triggers.
You can view the full article here: https://www.asia-research.net/beyond-clicks-enhancing-usability-through-eye-tracking/
This article is by Rita Heng (https://www.linkedin.com/in/rita-heng-qualresearcher/) from 2CV (https://www.2cv.com/)
#ConsumerInsights #MarketResearch #Technology #dataanalytics #eyetracking #ShopperInsights #AsianInsights
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