Do you speak SQL or NoSQL? Do you want to develop a cost-effective and sustainable data strategy? Join this session to understand your power and responsibilities over Salesforce data. We'll give you a tour of different options for storing data, from custom Salesforce objects to external objects to Heroku and more. Our Big Objects product lead will discuss how Salesforce can be used for all types of data at any scale, and how you can now use Clicks to create Big Objects to complement other storage options. You'll know when to use which storage medium and how to use them together to make all data in any app actionable, including how to report, act on, and archive your most important business data.

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