When it comes to displaying products in a supermarket, there are several factors grocers need to consider to optimize the customer experience and increase sales. Here are three key displays that grocers should focus on:

Endcap displays: Endcaps are the racks at the end of aisles. They offer great visibility and are ideal for showcasing featured products, promotions or new arrivals. Grocers should carefully curate end cap displays to capture customers' attention and encourage impulse purchases. Consider seasonal items, popular brands or items that complement each other.
Point-of-sale displays: Point-of-sale (POS) displays are strategically placed near the cash register to attract customers' attention while they wait in line. These displays can be used to promote smaller, cheaper items that are often overlooked in larger retail sections. Grocers can use POS displays to encourage last-minute purchases such as snacks, candy or small impulse items.
Cross-merchandising displays: Cross-merchandising involves placing related products from different categories together to drive additional sales. For example, by presenting chips and salsa together or combining wine with cheese and crackers. Grocers should consider creating attractive displays that show the compatibility of these products, making it easier for customers to find complementary items and potentially increase their shopping cart size. #retailMetrix #grocery #grocerysoftware #tools

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