https://medicalmarcom.com/medical-device-marketing/content-shock-marketing/ Stand out with remarkable (at least original) medical device marketing content in a voice unlike anyone else's – or don't bother.

Why? Have you heard the expression “Content Shock”?

Mark Schaefer coined the term four years ago with his still valuable lecture: “Content Shock: Why content marketing is not a Sustainable Strategy.”

He defines content shock as the point “at which exponentially increasing amounts of content intersect with our limited human ability to consume it.”

We passed that point long ago.

So what are you going to do? Go big? Or home?

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