Recognizing that there is value in data is a good starting point, but what do you do now? It's tempting to start deploying platforms and capabilities, but unless they solve real problems for your business, these investments may fail. By clearly articulating a data strategy – and doing so with both technology and business stakeholders at the table – you can ensure that you're focused on the right things and that your work with data has a business impact.

Data strategy has two functions. First, it forces you to articulate the value of data within your organization so that your business as a whole can understand the importance of your data in creating value. It then tells you how to move forward and provides a roadmap for building the analytical capabilities and other mechanisms needed to drive that value, especially in the emerging world of Big Data. A good data strategy focuses on mapping technology capabilities to business objectives in a way that is actionable now, but also flexible in the face of rapid change.

This webinar outlines a simple set of principles and concrete steps to guide the development and implementation of your organization's data strategy. Topics include:

– Creating and formulating a business-driven data strategy
– Including the right stakeholders at the discussion table
– Defining boundaries: working with what is possible and practical
– Essential components of an executable plan
– Strategy versus architecture
– Making strategic technological choices in the light of rapid changes
– How data strategy can help you define your investment options
– A checklist of simple but crucial strategic planning steps

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