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Panelists: Jakub Remia r, Felix Braberg, Matej Lancaric
Podcast: https://podcasters.spotify.com/pod/show/two-half-gamers/episodes/ChinaJoy-2024-POV-WeChat-mini-games–the-speed-of-game-development–Impressive- market growth-e2mi7ej
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
agenda
00:00 Introduction and overview of the ChinaJoy Trip
02:56 The impressive growth of the Chinese gaming market
06:07 Explore WeChat mini-games and unique features of the Chinese market
11:30 The gray area of renting ISBNs and other publishing insights
14:51 Data sharing and fast payments in the Chinese gaming industry
17:19 Instant advertising revenue and the convenience of the Chinese market
21:58 Long working hours and the shrinking China Joy Expo
24:20 Grumpiness and hunger
24:44 Major brands and stands with a high production value
25:14 The popularity of Gacha machines
26:06 The rise of live games
29:03 The importance of UA and creatives
32:08 The differences between Western and Chinese markets
32:34 The speed of game development in China
33:13 The plethora of Doodle Magic-like games
38:07 Admiration for Chinese game developers
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Matej Lancaric
User acquisition and creative advisor
https://lancaric.me
Felix Braberg
Advertising monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The Chinese gaming market is growing rapidly and is expected to reach a turnover of 40 billion this year.
Mobile games dominate the Chinese gaming market, with almost 75% of the market share.
WeChat mini games are popular in China, offering full-fledged gaming experiences within the WeChat app.
The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players.
The Chinese market has unique characteristics, such as the use of QR codes for payments and widespread data sharing within the industry. ChinaJoy is a major gaming trade show in China that attracts major brands and exhibits booths with high production values.
Gacha machines are common at ChinaJoy and offer various items and experiences.
Live games, where players compete in real time, are popular in China and can play thousands of games simultaneously.
UA (user acquisition) and creatives are highly valued positions in the Chinese gaming industry.
The Chinese market is known for the speed at which games are developed and the abundance of Doodle Magic-style games.
Chinese game developers have a different mentality and approach to creativity than the Western market.
The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.
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Latest article – https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r7qqaf&utm_campaignpost&utm_mediumweb&showWelcomeOnSharetrue
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Felix Latest article –
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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