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All data referenced in this video is from the 2022 State of Competitive Intelligence Report. Follow this link to view the full report: https://www.crayon.co/state-of-competitive-intelligence
Follow this link to enroll in the Competitive Advantage Academy, the world's only collection of free, on-demand CI certifications: https://www.crayon.co/academy
0:00 Introduction
1:23 What is my competitive landscape?
2:06 What is the role of competitive intelligence?
3:10 What are the components of the competitive intelligence process?
6:11 How can I get started building a competitive intelligence program?
9:20 How do competitive intelligence teams measure their impact?
11:12 Conclusion
#competitiveintelligence #competitiveintelligencestrategy
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