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Additional content marketing resources
Keyword Research Tutorial: Start to Finish https://www.youtube.com/watch?vOMJQPqG2Uas
Doing keyword research for a NEW website (complete guide) https://www.youtube.com/watch?vx5IJ0APR0EQ
Keyword Research Part 1: How to Analyze Searcher Intent – 1.2. SEO course by Ahrefs https://www.youtube.com/watch?vzXPZ0L2cOw4
SEO Course for Beginners (by Ahrefs) https://www.youtube.com/playlist?listPLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Complete SEO Course for Beginners: Learn to Rank #1 in Google https://www.youtube.com/watch?vxsVTqzratPs
YouTube SEO: How to Rank Your Videos #1 https://www.youtube.com/watch?vNY3y0V9UDwM
How to Get More YouTube Subscribers https://www.youtube.com/watch?vNR_V2nGSp98
YouTube SEO / Video Marketing https://www.youtube.com/playlist?listPLvJ_dXFSpd2tsn8vwEmhFM0McBH4PhEty
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Content marketing is the process of creating and distributing content to attract and retain customers.
You create blog posts, videos, podcasts, or whatever, promote them, and your content's job is to drive people to a profitable action.
If you've never really bought into this whole idea of "content that sells," this concept might not make much sense or just sound cliché.
But if you think about why and how you made your last purchase that wasn't a necessity, like groceries or clothing, it was probably content. You probably had a problem, were looking for solutions and the content of blogs, videos and reviews guided you through your entire purchasing journey.
With so much information at our fingertips, consumers will be influenced by the content. The power of content marketing allows you to consciously integrate your company and products within these purchasing processes.
Content marketing helps create awareness and attract potential customers to your content, your content engages them and increases your brand's credibility, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools, leading to greater usage.
Best of all, your revenue increases because unlike advertising where your ads stop appearing once you stop paying, the content that appears wherever and whenever your customers search is consistent.
And it's important to note that no matter how good your content is, if your products aren't up to par, the content won't save you in the long run.
The two most important parts of content marketing are:
Create content
Spread or promote it
The video will teach you everything you need to know about how to do these two things right.
Timestamps:
0:00 Introduction
5:40 Create your content
8:02 How to promote blog content
11:21 How to promote YouTube content
#contentmarketingforbeginners #contentmarketing #contentcreation
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