One of the best ways to start your content marketing campaign is by doing content curation.

Chapters
00:04 Content marketing: the secrets of content curation
00:21 Decide what type of content you want to share
00:52 Make sure you use the right tools to find the right resources
01:24 Evaluate each piece of content thoroughly
01:45 Clearly label the content you manage

Content curation is a process of finding, organizing, and sharing valuable content with your audience. There are a number of strategies that can help you do this well.

The first step in curating content is deciding what type of content you want to share with your audience. For example, if you're a marketing company focused on helping small businesses in the Midwest reach their target audience, you might also want to share content from other companies doing similar things in the same region. On the other hand, if you're a personal trainer focused on helping people get fit for the beach, you might be better off sharing fitness-related content from around the world.

Once you get the hang of that, make sure you use the right tools to find the right resources. If you're looking for news stories related to your industry, an RSS reader is more effective than Google News. If you're looking for blog posts on a specific topic or industry, Google Blog Search is better than Reddit. You can also use tools like BuzzSumo or Social Mention to see which sites have been shared the most over time. This way you know what people are talking about in the industry and what they might want more information about.

Then evaluate each piece of content based on its quality and relevance to your audience's needs. Think about whether it's worth saving and sharing it with others! This could mean removing some things that don't meet these criteria, but it could also mean turning other things into blog posts or videos that do meet these criteria.

Finally, make sure the content you choose to curate is clearly labeled as such, so people know where it came from and why they should trust it!

Overall, the key to content curation is to ensure that you not only find the best possible content, but also add value to it through commentary and analysis. This ensures that your audience actually gets something out of it, rather than just receiving a list of links.

If you don't know where or how to start when it comes to content marketing, content curation can be a great option!
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