The conversation discusses the recent CDK cyber attack and its implications for data management and cybersecurity in the retail automotive industry. Tim Hayden, CEO of Brain Trust Partners, emphasizes the importance of data literacy and the need for companies to build a single source of truth by unifying and resolving information. He emphasizes the importance of cybersecurity and regulatory compliance in the aftermath of the attack. The conversation will also cover the Right to Repair Act and the challenges of managing extensive data and cybersecurity in the automotive industry. Hayden offers five key strategies that dealers can use to protect themselves against cyber threats.

Takeaways

Data literacy is crucial for understanding the role of data in artificial intelligence, media and dealer operations.
Dealers must invest in cybersecurity and ensure suppliers are SOC 2 tested.
Implementing privileged and least privileged access protocols and enforcing regular password changes can improve data security.
Customer data platforms and master data management systems can improve operational efficiency and provide backup in the event of system failures.
Dealers must prioritize data management and protection to navigate the evolving landscape of data and technology.
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