Most pharmaceutical companies are slower to embrace transformation than companies in many other sectors. Customer focus and customer journey are things we all strive for and have been doing for quite some time. How do you use the data to create a better message? What type of segmentation is needed to achieve a more refined customer journey? How can you successfully personalize your content for healthcare providers?

Ask the professional:

– Malik Chahed, Global Omnichannel Director at Novartis Oncology

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