We're going to break down the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and for your overall business and marketing funnel. Template and dashboards included.

Part 2: Performance Marketing (Conversion-Based Marketing): https://youtu.be/Je_sl8YTjoU
Part 3: Building a Growth Marketing Dashboard: https://youtu.be/KUXbOzgLU_s

Download the Excel template: http://bit.ly/mktgKPIs_mlchmp

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Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q

Related digital marketing videos:
Playlist – Digital Marketing Performance Tracking: https://youtube.com/playlist?listPLdoBuNNnCmdXiKjTn5LIA8UAPu2kgCT5n

In this video, we'll learn how to understand the performance of each marketing channel and the performance of our overall marketing funnel using digital marketing KPIs.

We'll build simple marketing dashboards that can be used in real life, as well as look at some case studies and talk about common pitfalls.

I've often seen struggles within companies to reduce marketing spend from one channel and add it to another, but these realignments backfired and performance ended up being worse than before. Why?

Because digital marketing performance is difficult to understand if you don't use the right KPIs, focus on the overall blended CAC, and think about the overall marketing funnel.

It's very easy to oversimplify marketing performance and make bad decisions about what works and what doesn't.

We will discuss all this through practical examples and discussions.

SECTIONS:

0:27 Goals for Evaluating Digital Marketing Performance: CAC vs. LTV
1:20 Who is this video for?
1:49 explanation of the marketing funnel (top, middle, bottom)
5:20 what is customer acquisition cost (CAC) and why is it important
6:37 differences in CAC between parts of the funnel
7:46 ecommerce case study: common pitfalls in allocating ad spend
9:07 paid digital marketing dashboard
14:43 paid vs organic vs mixed customers
15:13 general digital marketing dashboard (mixed)
17:53 recommendation for budget allocation at the top versus bottom of the funnel
18:58 what is a good CAC and how much can we spend on marketing?
19:34 customer lifetime value example – case study on LTV vs CAC

By the end of this video, you will understand the most important KPIs for evaluating digital marketing in real-world situations.

#digitalmarketingKPIs #startups #marketingperformance

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