Sarah Clarke from Europcar Mobility Group joins Paul Kirby to discuss her role and the wider initiatives Europcar is implementing to promote sustainable mobility. As B2C Marketing Manager, Sarah highlights how Europcar is actively transitioning its fleet to electric vehicles (EVs) so customers can experience EVs first-hand, demystifying electric transportation. The discussion will delve into the challenges associated with shifting from a traditional rental fleet to a sustainable model, focusing on customer education and infrastructure improvements. Sarah's personal anecdotes about her transition from hospitality to automotive, combined with her experiences in marketing, provide a unique perspective on the adaptability and customer-centric strategies required for the evolving mobility landscape.

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