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Have you ever wondered how to write an email campaign?

Even if you have a good knowledge of email writing, planning (and executing) an entire email sequence can be a daunting task. That's why we wanted to explain exactly what new copywriters need to know about writing an email sequence.

The short version is this: Like all copywriting, a good email sequence takes into account the messages the audience has already seen and their familiarity with the product to drive them to desired actions.

We'll also touch on some more advanced tactics (like behavioral marketing) that you should be aware of if you want to stand out from other aspiring copywriters.

Understood! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough and Sean MacIntyre.

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Do you want to score clients and close more gigs? Check out our DEFINITIVE Guide to Selling Your Services as a Copywriter: https://www.youtube.com/watch?v0aoR6cFM66M
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