From Bizzabo and @SkiftMeetings
Event Data Intelligence: turning ideas and insights into action

You've certainly heard of event data rumors. There is no shortage of talking heads proclaiming the virtue of “data-driven” everything and “data-driven” everything else. And yes, there is a lot of value in all of this.

But event data involves more than just collecting statistics on demo conversions, counting retweets, or tracking session participants. It's not about hoarding data and it's not even just about a better dashboard. It's about transforming that data – from raw materials to insights, and then from insights to action.

There are more sources of value you can tap into and leverage than meets the eye. Whether it's demonstrating RoI to your CFO or equipping your sales team with the customer insights they need to close the deal, your data strategy must work hand-in-hand with your business objectives. It's not just about achieving goals, but about being purposeful in everything you do.

In this webinar, Devin Cleary and Rachel Heller from Bizzabo talk about applications of event data that you have never thought of.

You will learn how to:
– Empower your sales and account teams for maximum impact on your event
– Develop meaningful KPIs that satisfy your most analytics-hungry stakeholders
– Tell impact stories with data that connects numbers, correlations and trends to business results
– Design events to create memorable and personalized attendee experiences

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