As one of today's leading business trends, Extended Reality (XR) promises to revolutionize the way consumers experience their encounters with all kinds of brands and products. Top brands, from Pepsi and Uber to Boeing and the US military, are creating immersive digital experiences that capture the interest and imagination of their target markets.

In Extended Reality in Practice: 100 Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker and author Bernard Marr provides a robust and accessible explanation of how companies of all types are developing innovative XR solutions to solve business problems. . You'll discover the new ways companies are using virtual, augmented and mixed reality to improve consumer perception of their brands. You'll also discover why there are likely no industries that will be unaffected by the use of XR, and why these technologies are popular across the commercial, government and non-profit spectrum.

Perfect for Chief Executive Officers, entrepreneurs, leaders, managers and business development professionals. Extended Reality in Practice will also earn a place in the libraries of professionals who work within innovation teams and are looking for an accessible resource on the possibilities and potential created by augmented, virtual and mixed reality technologies.

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