Before you run out of time and start posting on Facebook, Twitter, Linkedin or on your blog, you need to have a social networking strategy for your business. The vast majority of entrepreneurs are so confused about the technologies that they forget that the various social networking technologies are just tools. The smart entrepreneur will have a general blueprint or strategy for what they want to get out of these tools before spending a lot of time and money on them.

The most effective social networking and internet marketing strategies will be integrated with your existing marketing campaigns. Don't put social networks on an island of their own! Your customer should have a thoughtful and consistent relationship with you. This includes both online and offline channels! In fact, some of the best campaigns I've ever seen use both traditional techniques and social networking together!

In this video you will learn a simple 5-step process for developing your social networking and marketing strategy. Follow the 5 steps to create your successful marketing campaigns!

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