Best way to spend more and lose sales: Customer service. Falsely assume that hiring a sweet-talking agent will do the trick

Please note Shopify stores:

We all know that excellent customer service is the foundation for profitable e-commerce growth.

Many Shopify store owners mistakenly believe that hiring a bunch of slimy agents will do the trick.

People mistakenly think that customer service only starts after the sale.

The process of providing excellent customer service actually begins months before the holidays and starts with… wait for it… product selection.

Nordstrom, the legendary retailer, invests heavily in the selection of high-quality products. They realize that this is the basis for customer satisfaction.

Undoubtedly, millions of loyal customers return to their favorite Nordstrom an average of 4-5 times a year to make expensive purchases.

Shopify store owners would do well to copy the legend and invest in careful product selection.

5 easy-to-follow steps to deliver Nordstrom-like stellar customer service for your Shopify store:

Step 1: Buy or make top quality products
Step 2: Perfect product images and descriptions
Step 3: Product specialists help customers make informed choices, especially for high-value items
Step 4: Fast and accurate execution
Step 5: Of course, a well-trained, smooth-talking agent is needed to manage exceptions that will undoubtedly occur

Don't put a band-aid on the wound by hiring more police officers.

Instead, invest a fraction of the amount into building the 5-step foundation for customer satisfaction.

Look, your customers come back to your Shopify store month after month.

For the bonus step in this series: Follow flareAI

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