Sneak City started in a garage. Now they bring in more than $400,000 a month through their online store and two physical locations. Find out how they started a profitable sneaker resale business in this interview.

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Tia started reselling sneakers and clothes she bought at thrift stores for some extra money in college. She quickly realized the high demand and profit potential and began growing the business, first with a Shopify store and then to their first physical store. Now they have a team that helps run their stores. We'll find out how they built that team and how Tia and Anastasia's roles in the company have changed as it has grown.

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The key to this growth is also the industry's biggest challenge: buying sneakers can be expensive. Tia and Anastasia explain how they keep inventory costs low so they can achieve a margin of up to 30% on every sale. You'll also hear the key skills for opening a sneaker resale business and how they've helped Sneak City grow so quickly, along with some tips on how to get started if you don't have a lot of cash on hand.

Once you have shoes to resell, the next step is to get them to buyers. We'll learn how Sneak City uses its 100,000 YouTube subscribers and other social media platforms to attract and connect with customers. It also helps to have a physical space with a lot of foot traffic, and you'll hear how that influenced where they opened their second location and the value of a physical space for a resale business.

Sources:
https://bit.ly/4dqV8gr – Start or grow your business with UpFlip Academy
https://www.thesneakcity.com/ – Read more about Tia and Anastasia's sneaker business

Timestamps:
00:00 – START
00:45 – Meeting with Tia and Anastasia
02:04 – Personal sneaker collection
03:17 – New location tour
04:16 – Getting started
05:04 – Skills you need
05:35 – Tour of the headquarters
06:32 – Store layout
08:17 – Drivers of their success
08:58 – Team and management
10:42 – Speaking numbers
10:54 – Overhead costs
11:17 – Online vs. retail sales
11:54 – Reseller niches
12:28 – Using YouTube to grow a business
14:06 – Other social media
14:56 – Where to resell inventory
15:40 – Online shopping platform
16:29 – Fan blitz
17:39 – Value of brick and mortar
19:03 – Business mistakes
20:08 – Buying shoes to resell
22:44 – Employees and team
11:30 PM – Inventory evaluation
25:47 – Manage workflow
27:09 – Challenges
27:39 – Outro

#sneakers #sneakerreselling #howtoresellsneakers

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