While mobile technology adoption has increased dramatically over the past decade, the visibility of mobile experiences has remained limited. Unlike web developers and PMs who have an arsenal of tools to understand their users, mobile teams are often limited to framework- or OS-specific solutions, leading to disjointed and incomplete data sets.

And with patience for bad digital experiences at an all-time low, mobile teams must ensure they use all available tools to proactively understand and address user pain points.

In this webinar, we explained why mobile analytics is so important and provided practical examples of what to track when you're just getting started.

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