0:00 – 0:47 Introduction to content distribution
0:47 – 3:29 Own content distribution: website, email marketing
3:29 – 5:30 Paid content distribution and earned content distribution

You're convinced that the #content you've created is #valuable, so why aren't you seeing the #traffic and #conversions? The problem often comes down to #distribution. But what about new #visitors?

Where are they?
#Content distribution is a crucial part of the #content #promotion strategy that focuses on #promoting your #content to your #target audience through various #media channels.

It mainly includes three #contentdistribution #networks:

1. Own #media: This consists of all the #webproperty you own, such as your #website, #blog, #mobileapp, #newsletter, #socialmedia accounts, etc.

2. #PaidMedia: any #channel that you #pay to increase the reach of your #content. #Paid #content distribution includes all #paidads, #socialmediaads, #influencermarketing, #remarketing, etc.

3. Earned #Media: Getting your #content amplified through #thirdparty sources, such as #press coverage, guest articles, organic #socialshares, #ratings, #reviews, etc.

Let's look at each of these #contentdistribution #methods in detail.

Property of #ContentDistribution
#Brands have full control over their own #media (except their #third-platform accounts).

Here's how you can use different proprietary #media for your #benefit:

1. #Website
Before you create #content for your #website, you need to have a #content strategy. Experiment with #formats such as #audio, #video and other rich #media, to gauge which #format is well received by your #audience.

2. #Emailmarketing
#Emailmarketing is a preferred #marketing channel of #marketers around the world, so much so that 59% of #B2B marketers believe #email is the most effective medium to generate #revenue.

#Paid #ContentDistribution
Think about this for a moment – have you evaluated where your metaphorical highway is and where it #leads? How can you better manage your #traffic and #optimize every inch of your #site?

Let's look at different types of #paid #content distribution:

1. #Influencermarketing
#Influencermarketing is all about reaching influential people with a large following to #promote your #brand on #socialmedia.

These #experts are commonly known as #microinfluencers.

2. #Remarketing
#Remarketing or #Retargeting is an effective #advertising technique that reconnects with users who have visited your #website. This form of #cookie-based #advertising through #ads placed on other #websites or #social media creates a strong #brand recall and keeps your #brand and #content fresh in the minds of #users.

Earned #ContentDistribution
The true test of how good your #content is is how many organic, #3rd parties your #content gets through various earned #media channels.

Earned #content distribution is particularly tricky because your #content will only appear on other #publications if it is notable and meets their #guidelines. The key to getting others talking about you is to build relationships with #influential people and #publications within your #industry. Over time, you can share each other's #content and attract a broader #audience.

Here are a few examples of earned #content distribution:

1. #Guest Posts
When you build relationships with renowned #leaders, #publications and complementary #brands in your #industry, there is an opportunity to be featured on their #websites.

2. Organic sharing
When you create #content of any type, add a #calltoaction and ask your #readers to #share it within their #network.

Globally recognized #DigitalMarketingCertifications:
https://thedigitalmarketinginstitute.org/
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING™ Learning Sheet: https://thedigitalmarketinginstitute.org/Learning-Leaf/
For course details: https://thedigitalmarketinginstitute.org/courses
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING™ is a certification body founded in the US by several long-standing #marketers. We have years of experience in #business, #marketing and more, and have used our combined experience to develop #IIDM. #DigitalMarketing is something that is happening all around us, yet there has been no solid foundation for #marketing for many, many years. Time and again in the news there are blunders by companies that fail to adhere to some of the core aspects of #modernmarketing. That's why there's a need for a solid, stable foundation for #marketing in the modern world – one that can be built upon and developed over time.

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