It is common, especially in the financial services industry, for sites to create glossaries. Nerdwallet does this fantastically; on their glossary pages they provide a brief description of the specific definition of key terms. They use this to capture top search rankings and featured snippets.

Nerdwallet also creates a lot of content around the 'best' keyword terms.

In the business world, it's actually quite difficult to target the 'best' phrases because that becomes a legal and compliance issue around advertising. If you want to say you're the best at something, you have to have it verified by a third party.

Learn more:

https://ipullrank.com/11-common-enterprise-seo-problems-and-solutions

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