We all know that research is important for the development of any product. Without user feedback, it's impossible to know if what you create is actually useful or not. That's why UX research exists: to study how people interact with products and services, so designers and developers can create better user experiences. But what are the most effective methods to conduct UX research? In this blog post we look at a popular method – eye tracking – and investigate how effective it really is.

When it comes to understanding user behavior, eye tracking is one of the most powerful tools available to UX researchers. It is a non-invasive method that allows researchers to accurately measure where people look on a page or screen and how long they look at it. This can provide valuable insights into how users view web pages and apps, which in turn can help designers identify problems and improve usability.

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