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️ Thanks to @shopify who sponsored this video: https://www.shopify.com/matthewencina/
video description
How to market a product. From first idea to product launch. In this video I provide an overview of the industrial design and development process using the Double Diamond Method, what it takes to name a product, how to craft your brand message, and how to market your product to take. Watch until the end to see the final product revealed.
Find out how this collaboration between Grovemade and Mod Musings came about and how the Note-Taking Kit was created.
Links and sources
I may receive a small commission at no extra cost to you when I use some of the affiliate links below. This is the easiest way to support me and helps me keep creating this kind of content for you. Thank you
️ Read more about all the details of my office here: https://www.modmusings.com/blog/mod-musings-studio-desk-setup
Do you like the music in this video? It all comes from the Epidemic Sound library. Use my link to get your first 30 days free: https://share.epidemicsound.com/matthewencina
My video equipment: https://kit.co/MatthewEncina/matthew-encina-s-essential-video-kit
Learn more about the Double Diamond design process: https://www.designcouncil.org.uk/our-resources/framework-for-innovation/
Reusable paper (whiteboard): https://www.swipi.es/
Video chapters
0:00 – Introduction
0:58 – The double diamond design process
1:27 – Discovery phase: understand the problem
2:35 – Define Phase: Determine the design challenge
3:16 – Development phase: explore potential solutions
4:35 – Delivery phase: build the solution that works
5:30 – Product naming, messaging and marketing overview
5:46 – Product naming process
6:49 – Developing the brand message for the product
7:40 – Product marketing using organic content
8:20 – Sponsored segment by Shopify
9:10 – Product reveal: the note kit
10:30 – Reflections after a product launch
DISCLAIMERS:
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Follow for more
My blog: https://modmusings.com
Instagram: https://instagram.com/mod.musings/
Personal website: https://matthewencina.com
Personal Instagram: https://instagram.com/matthewencina/
Credits
Created by Matthew Encina
Additional cinematography by Jona Garcia, Max Brown and Taeha Kim
2023 Mod Musings, Inc.
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