Priceline, a leading online travel company, announced in 2005 that it had acquired Booking.com, a popular hotel reservation website in the Netherlands. The acquisition, worth approximately €133 million, allowed Priceline to expand its presence in the European market and expand its offering to more than 25,000 hotels in Europe, the Middle East and Africa.

Founded in 1996, Booking.com had established itself as a leader in the online hotel booking industry, with a strong brand and large customer base. The acquisition by Priceline allowed the company to leverage this established customer base and use its own marketing and technology expertise to further grow the business.

Since the acquisition, Booking.com has continued to thrive and become one of the largest and most successful online travel agencies in the world. It now offers a wide range of accommodation options, including hotels, apartments and holiday homes, in more than 228 countries and territories.

Overall, Priceline's acquisition of Booking.com has proven to be a smart move for both companies, allowing them to expand their reach and offerings in the highly competitive online travel industry.

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