Apps have changed the way we communicate, shop, play, interact and travel, and their phenomenal popularity has created possibly the greatest business opportunity in history. George gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

George Berkowski is an entrepreneur who has built companies in human spaceflight, online dating, transportation and mobile apps. His new venture is IceCream ~ a camera app that will never run out of space (and many more cool features).

He is one of the creators of the internationally successful taxi app Hailo, where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business administration at the École Supérieure de Commerce de Paris. He chaired MIT's Enterprise Forum in Britain and is deeply involved in the British and American startup scene. George now divides his time between London and Silicon Valley.

This talk was delivered at a TEDx event in the TED conference format, but independently organized by a local community. For more information, visit http://ted.com/tedx

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