How to Create a Great Brand Name | Jonathan Bell
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Have you ever wondered why companies like Apple, Uber and AirBnB are so easy to spot in a sea of advertising? Jonathan Bell provides step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited read from Jonathan Bell.
Filmed at TEDUniversity in 2016.
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