How to Create a Winning Product Strategy | Melissa Perri

How to Create a Winning Product Strategy | Melissa Perri

HomeLenny's PodcastHow to Create a Winning Product Strategy | Melissa Perri
How to Create a Winning Product Strategy | Melissa Perri
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Every company wants to develop a winning strategy, but what are the signs your strategy isn't working and how can you change course? Melissa Perri has trained PMs and product leaders at nearly every Fortune 100 company, and in this conversation she shares how to reset a struggling strategy, align your team, and build a winning strategy. Join us.

Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript

Thanks to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/
• RevenueCat: https://www.revenuecat.com/
• Makelog: https://www.makelog.com/lenny

Where can you find Melissa:

• Website: https://melissaperri.com/
• Twitter: https://twitter.com/lissijean
• LinkedIn: https://www.linkedin.com/in/melissajeanperri/

Where can you find Lenny:

• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

referred to:

• Melissa's book: https://melissaperri.com/book

In this episode we cover:

[00:00] What to expect with guest Melissa Perri
[02:57] Melissa's incredibly extensive experience working with product managers
[04:20] Melissa's current focus: training and education of PMs
[05:59] The most common problems product teams face
[09:48] When should you hire your first CPO?
[14:27] What to do before hiring a CPO
[16:16] When should you bring on an interim CPO consultant like Melissa?
[21:26] Signs your team doesn't have a strategy
[22:59] Identifying your vision, strategy and intentions as a company
[27:48] Signs you're doing a bad job as Prime Minister
[30:30] The process of defining strategic visions
[33:28] How to hone your craft as a PM
[43:55] Melissa's book — Escaping the Dumpster: How Effective Product Management Creates Real Value
[48:43] How to prevent burnout
[52:19] Where can you find Melissa?

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