HOW TO: Design a Brand Identity System
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How do you go from strategy to design when creating a brand identity system? We’re pulling back the hood and giving you a peek into the process that Christopher Orozco – graphic designer at Butler Branding – followed when designing the brand identity system for Mid India Christian Mission. This isn’t the only way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Each design project should be approached on a case-by-case basis, but there are some definite pro tips that Chris shares that can be helpful in your design process.
This brand identity system included:
– Style landscapes
– Logo redesign
– Logo design for sub-brands
– Brand style guides
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