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I'm going to make a prediction. There is little chance that this video will go viral. This is why. Because no one likes to talk about customer complaints. But I want to challenge you to listen to this whole thing because it will save you a lot of sleepless nights, make and save you a lot of money, and create a culture for your company. So let's get straight into it.

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5 types of customer complainers

#1: The Valid Complainant – 1:11

#2: The Pessimist – 1:34

#3: Like your product, disagree with your beliefs – 1:50

#4: A Real Enemy – 5:04

#5: Trolls – 08:05

How to handle customer complaints – 9:10

#1: Speed is your game – 10:08

#2: Don't Avoid Conflict – 10:38

#3: You Can't Win 'em All – 12:03

#4: On the phone – 12:07

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