An interview with Sebastian Küchler, a Swiss Hospitality Solutions consultant who shares his knowledge and expertise on implementing a smart direct booking strategy at hotels.
In this new AYHT video, Sebastian Küchler talks about the key aspects, key steps and tools involved in implementing, optimizing and maximizing a direct hotel booking strategy. He explains the best tips and how to avoid the most common mistakes when improving a direct booking strategy.

He lists the main systems and booking tools required: a website and a booking engine integrated with PMS using a channel manager. He also details the meaning of top online search terms and metasearch integration, as well as the best way to attract the right visitors to your website and convert them into direct guests. He goes on to explain the key concept of the best price available for your website, the role of OTAs in the online booking game, and why both room and price level aspects should be considered when implementing a smart direct booking strategy.

He also explores the creative challenge of designing the most suitable direct booker incentives for your guests, in accordance with your own hotel model.

TO ASK:
What is a direct booking strategy?
Why should a hotel have a direct booking strategy?
Why isn't it a good idea for hotels to simply hand over all sales and marketing responsibilities to OTAs?
What tools are needed to enable direct booking?
How does META search work?
What is your focus when implementing a direct booking strategy at a hotel?
What incentives can I offer guests without lowering the price?
What is your experience with Pay-Per-Click advertising?
What can we learn from OTAs?

with Sebastian Küchler:
https://www.swisshospitalitysolutions.ch/de/shs-team/sebastian-kuechler/
https://www.linkedin.com/in/sebastian-k%C3%BCchler-40603a83/

with Elisha Schoppig https://www.linkedin.com/in/elisha-schoppig/

Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We facilitate catering distribution while devising, developing and implementing customer-driven software solutions. Our goal is to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes a booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
Contact us by email [email protected] or call us +41 22 360 03 70

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