How to reach new audiences with radio broadcasts

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Join us for a compelling discussion with Rick Cummings of Emmis Communications as we explore how we can reach new audiences with radio broadcasting. We delve into the uniqueness of broadcast radio in today's landscape compared to streaming platforms and the uphill battle to appeal to the changing listening habits of younger audiences. Discover strategies for innovation, connectivity and engagement to maintain radio's relevance. #Radio #MusicIndustry #MusicBusinessAdvice

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TIME CODES
0:00 Introduction
0:51 State of the radio broadcast
2:18 Captivating new audiences
4:08 Genre-based programming
7:03 Audience differences then versus now
10:46 Audience Insights Tools
13:42 Career advice in broadcasting
15:34 Question of the day

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Music provided by Disciples of Babylon. Check them out here️ https://spoti.fi/3kSY0wR

For more information about Rick Cummings, visit:
https://www.mubutv.com/rick-cummings-radio-broadcasting

Video credits
Produced and created by: Ritch Esra & Eric Knight
Director: Eric Knight
Edited by: Zane Miller
Cameras: Marco Materassi
Audio: Zane Miller and Eric Knight
Production Assistant: Samantha Tigard
Transcripts: Michael Pittman
MUBUTV Logo VFX: Maddie Hong

(This video is about: how to reach new audiences with radio broadcasting, Rick Cummings, Emmis Communications, radio broadcasting, radio trends, digital media platforms, audience engagement strategies, radio industry analysis, radio vs. digital media, differences in radio programming, Classic Rock Radio, Hip-Hop Radio Audience, Broadcasting Career Advice, MUBUTV, MUBUTV Music Business Television, Eric Knight, ritch esra, music business, music industry, music business advice, music marketing tips)